KORAY MERT

Brand Manager & Art Director

16+ years of shaping visual identities, leading strategic communications, and building holistic brand experiences for global and local industry leaders.

ABOUT

Born in Istanbul, Koray Mert brings a rich background across the communication, advertising, and marketing sectors. Having built his foundation as an Art Director and Head Designer, his career has evolved into expertise in holistic brand management and creative leadership.

Currently serving at one of Cyprus’s leading construction groups, he continues his work across all brand, digital, and traditional communication channels for large-scale development projects as well as the group's flagship resort & residency properties, including their dining, wellness, and sports facilities.

BRAND MANAGEMENT & STRATEGIC IMPACT

Currently serving as Brand Manager at one of Cyprus's leading construction groups, Mert leads all brand communications with a strong focus on execution and digital presence:

Brand Integrity & Governance: Rigorously enforcing brand guidelines across all touchpoints to ensure the brand identity is never compromised in application.

Brand Evolution: Identifying and bridging core branding gaps to transform emerging ideas into fully realized, cohesive brand ecosystems.

Digital & Social Leadership: Translating brand guidelines into high-impact digital marketing strategies, overseeing full-scope social media management, and building a strong digital presence.

Events & Sales Collateral Design: Designing physical and digital collateral for sales presentations and large-scale events (festivals, seminars, fairs, and themed nights) to drive both real estate sales and resort operations.

VISION